The Communication, Outreach and Marketing Coordinator, serves as the primary staff person in the Public Works and Utilities Department responsible for the strategic marketing and communication around water and wastewater-related programs and projects. Examples may include the City's rate/fee increase messaging, water conservation programs/activities, capital improvement and operational projects, and ongoing water/wastewater utility programs. Work will involve creating, updating, editing and publishing content and messaging for all channels (i.e., print, electronic, social media, web, mobile, broadcast, etc.) and audiences (i.e., internal and external), creating broad public awareness and understanding, and effectively communicating the Department's policies and programs. This position also acts as liaison with city departments and divisions to support project-based outreach and engagement efforts. This position is part of a high-performing team, requiring considerable organizational interpersonal, and time-management skills. Guidelines for project/program completion and success are generally in the form of stated objectives, requiring the employee to exercise creativity and ingenuity in devising criteria, techniques, strategy, and methodologies for approaching assigned functions or projects. The position requires a high degree of analytical ability, independent judgment, and decision-making. Assignments are generally unstructured, and the employee is responsible for the simultaneous coordination of several complex functions, programs or projects in various stages of completion. The full salary range for this position is stated above. Starting wages are negotiable and dependent on the qualifications and experience of each individual candidate. The City of Westminster offers a bonus of up to $1,500 per year depending on the employee's fluency in Spanish, Hmong, and/or Laotian.The mission of every employee at the City of Westminster is to deliver exceptional value and quality of life through SPIRIT. Each employee is measured by the ability to adhere to the City's core values of Service, Pride, Integrity, Responsibility, Innovation, and Teamwork. This position supports the goals of the Public Works and Utilities Department, which maintains and enhances the safety and well-being of the community by providing exceptional water and wastewater service and maintaining the city's extensive network of street infrastructure. The department continuously strives to meet the needs of the community by constantly focusing on customer service, efficient and effective utilization of resources, safety, innovation, and teamwork. Every employee is accountable to: • Demonstrate a high level of customer service; encourage others to focus on the customer; foster an environment where customer service is a priority • Communicate with customers to ensure that, where possible, they are satisfied, and that their needs are being addressed; solicit and evaluate customer feedback • Act as an ambassador by understanding and fostering the organization's mission and vision • Exhibit pride in self, the department, the city, and the community; conduct self in a professional manner • Demonstrate integrity and build trust through credibility, reliability, commitment, loyalty, and ethical behavior • Address difficult or contentious issues in a constructive manner • Support/promote change; demonstrate flexibility, and take calculated risks when appropriate • Participate in personal growth opportunities, and attend trainings designed to enhance capacity to bring new skills and ideas to the job and the organization • Work to continuously improve the efficiency and effectiveness of the service or product being delivered • Demonstrate support for team efforts by accepting new roles and responsibilities, and helping others achieve objectives • Value diversity; demonstrate an awareness of differences; demonstrate sensitivity, and adapt behaviors and communication to accommodate these differences GENERAL COMPETENCIES Citywide - Every employee in this position is accountable to: • Establish effective interpersonal relationships through honest, open communication and follow-through on commitments • Recognize personal strengths and weaknesses, and target areas for personal self-development • Demonstrate initiative in performing job tasks • Exhibit problem-solving skills leading to sound judgment and quality decisions • Achieve goals, and handle assigned workload and new assignments effectively; demonstrate an ability to work independently • Communicate effectively with individuals and groups using clear and concise verbal and written communications • Demonstrate accountability for work, and take ownership in job performance • Demonstrate concern for the accuracy and quality of work; take steps to correct mistakes and improve the overall productJob Specific – Every employee in this position must be able to: • Work independently and with teams to address goals and important communication schedules and benchmarks • Manage multiple priorities; deal with ambiguity and effectively cope with change in work plans and priorities • Provide objective feedback and counsel on communication strategy • Demonstrate agility to anticipate potential outcomes and consequences related to communication issues • Understand business services provided by the Utility in order to incorporate key concepts into digital media for a variety of internal and external audiences • Work under stress from demanding deadlines, public contact, and complete projects within time constraints; perform multiple, concurrent tasks and make quick decisions • Apply knowledge of communication and marketing practices and strategies; integrate leading edge communication and marketing strategies into daily work • Compose original complex and/or positional correspondence and reports on behalf of Utility staff • Exercise discretion and independent judgment in the development and coordination of the Utility's communication with the public • Assemble, organize and present in oral or written form statistical, financial, and factual information for a variety of audiences • Demonstrate a strong working knowledge of Microsoft Office including Excel, Outlook, PowerPoint, and Word • Successfully operate in a variety of digital platforms, including websites and social media • Work with graphic designers, editorial and video freelancers, and other contractors to achieve specific tasks • Attend a variety of meetings and functions • Establish and maintain cooperative working relationships with media, City staff, general public, City officials and othersLeadership – Every employee in this position is accountable to: • Foster a participatory organizational climate that is open, positive, reinforcing, and supportive • Encourage employees to be accountable for their work and take ownership in what they do • Demonstrate leadership and courage by making or supporting decisions that reflect the organizational mission and goals even when the decision may be unpopular to some • Demonstrate collaboration and conflict resolution skills with other departments and employeesEssential Job Functions, Duties, Responsibilities, and Tasks • Develop and manage the Utility's public outreach, marketing and communication program in collaboration with City teams by creating goals and objectives that meet business needs and initiatives; produce and manage the content for this program for all channels and all audiences • Work closely with the City's Communication and Outreach Division and other City marketing efforts, representing the Utility in coordinating marketing and outreach and developing key communication messages • Gather information from stakeholders, residents, and members of the public on a periodic schedule, using surveys, focus groups, online tools and other processes to determine effectiveness of public information • Develop and manage communication budget for the Department • Attends City-sponsored events to help with outreach and promotion of Department programs, projects and services • Keep current on industry trends and emerging communication technologies, including social media, media relations, and evaluation metrics; make recommendations based on knowledge and research of emerging tools, best practices and strategies to optimize customer communications • Remain current on Department mission, issues, services, programs, events, projects, and trends; collaborate with City and Utility teams to promote and market department programs, services, etc. • Create draft, sample and final materials such as press releases, video scripts, brochures and newspaper ads, and design activities to address communication needs • Use communications strategies that employ traditional media, such as news releases, flyers, brochures, publications, and public service announcements • Provide branding and marketing direction for Department programs, projects, and initiatives • Respond to inquiries by residents and members of the public on behalf of the Department • Manage and monitor the Department website content and appearance and digital media outlets based on City standards; generate new content, innovations, design and navigation; create and update appropriate website content/appearance policies and practices through collaborative efforts with Department web representatives • Manage and staff various community outreach events and activities, including those taking place on evenings and weekends • Manage all associated contracts • Provide lead accountability and training of staff in the coordination of work of other employees on a program or project basis • Serve as marketing liaison to departmental divisions in order to strategically meet their marketing needs • Maintain regular and punctual attendanceOther Duties and Responsibilities • Attend regular City Council meetings and study sessions • Take photos/shoot videos for publication and public relations purposes • Coordinate special events • Sit on multi-department task forces • Assist in proofreading publications • Participate as a member of the emergency communication response team • Assist with media relationsIncumbent is accountable for all duties of this job, and other projects and responsibilities may be added at the City's discretion. Education, Experience, Skills, Formal Training, Licenses, and Certifications Required: • Bachelor's degree • Educational background with an emphasis in marketing, communications, public relations, public administration or non-profit administration • Three (3) to five (5) years of experience in marketing, communications, public relations and/or outreach activities • Possession of a valid driver's license and maintenance of a safe driving recordPreferred: • Bilingual in English and Spanish • Experience with multi-lingual communication and marketing best practices • Experience using technology and new media as a communication tool • Experience with standard business software including Microsoft Office and Adobe Suite (InDesign, Illustrator, Photoshop, Premiere) • Background or experience in outreach for government or public-sector organizations • Background or experience in water conservation, water/sewer utility projectsAny equivalent combination of education, training, and experience, which would provide the required knowledge and skills, may be considered. Physical Requirements Work is sedentary in nature and requires sufficient physical stamina and strength for: • Constant sitting to perform daily tasks; occasional walking through a multilevel facility to retrieve information; frequent standing, sometimes for extended periods • Frequent squatting, reaching above shoulder, and twisting to file documents and lift supplies and material; occasional bending, kneeling, climbing, balancing, and reaching below shoulder to store documents, material, and supplies • Constant light grasp, fine manipulation, and handling to perform daily duties; occasional firm grasp to safely use equipment • Frequent lifting, carrying, and pushing and/or pulling of up to ten (10) pounds to move material and supplies; occasional lifting and pushing and/or pulling of up to twenty-five (25) pounds with dollies and carts WORKING CONDITIONS Work is primarily performed indoors and involves sedentary office work. Must demonstrate the ability to meet the physical demands of the job, including the ability to retrieve information from various locations in the office when needed. Work is occasionally performed outdoors for special events, including during inclement weather. Indoor and outdoor work may be performed in high-use public, multilevel spaces where loud noise and multiple events and activities at one time may cause a distraction. Exposure to periods of high activity and stress under demanding conditions. The position requires a great deal of communication with City employees, the public, and outside agencies. Required Materials and Equipment Operates general office equipment including telephones, calculators, personal computers, copy machines, printers, digital cameras/video recorders, and associated graphics/video software systems. PRE-EMPLOYMENT REQUIREMENTS • Background checks will include employment references and criminal history, and when applicable, credit check, driver license record, and education verification • Drug screen • Must be legally entitled to work in the United States
Communication, Outreach and Marketing Coordinator - Public Works & Utilities
The Communication, Outreach and Marketing Coordinator, serves as the primary staff person in the Public Works and Utilities Department responsible for the strategic marketing and communication around water and wastewater-related programs and projects. Examples may include the City's rate/fee increase messaging, water conservation programs/activities, capital improvement and operational projects, and ongoing water/wastewater utility programs. Work will involve creating, updating, editing and publishing content and messaging for all channels (i.e., print, electronic, social media, web, mobile, broadcast, etc.) and audiences (i.e., internal and external), creating broad public awareness and understanding, and effectively communicating the Department's policies and programs. This position also acts as liaison with city departments and divisions to support project-based outreach and engagement efforts. This position is part of a high-performing team, requiring considerable organizational interpersonal, and time-management skills. Guidelines for project/program completion and success are generally in the form of stated objectives, requiring the employee to exercise creativity and ingenuity in devising criteria, techniques, strategy, and methodologies for approaching assigned functions or projects. The position requires a high degree of analytical ability, independent judgment, and decision-making. Assignments are generally unstructured, and the employee is responsible for the simultaneous coordination of several complex functions, programs or projects in various stages of completion. The full salary range for this position is stated above. Starting wages are negotiable and dependent on the qualifications and experience of each individual candidate. The City of Westminster offers a bonus of up to $1,500 per year depending on the employee's fluency in Spanish, Hmong, and/or Laotian.The mission of every employee at the City of Westminster is to deliver exceptional value and quality of life through SPIRIT. Each employee is measured by the ability to adhere to the City's core values of Service, Pride, Integrity, Responsibility, Innovation, and Teamwork. This position supports the goals of the Public Works and Utilities Department, which maintains and enhances the safety and well-being of the community by providing exceptional water and wastewater service and maintaining the city's extensive network of street infrastructure. The department continuously strives to meet the needs of the community by constantly focusing on customer service, efficient and effective utilization of resources, safety, innovation, and teamwork. Every employee is accountable to: • Demonstrate a high level of customer service; encourage others to focus on the customer; foster an environment where customer service is a priority • Communicate with customers to ensure that, where possible, they are satisfied, and that their needs are being addressed; solicit and evaluate customer feedback • Act as an ambassador by understanding and fostering the organization's mission and vision • Exhibit pride in self, the department, the city, and the community; conduct self in a professional manner • Demonstrate integrity and build trust through credibility, reliability, commitment, loyalty, and ethical behavior • Address difficult or contentious issues in a constructive manner • Support/promote change; demonstrate flexibility, and take calculated risks when appropriate • Participate in personal growth opportunities, and attend trainings designed to enhance capacity to bring new skills and ideas to the job and the organization • Work to continuously improve the efficiency and effectiveness of the service or product being delivered • Demonstrate support for team efforts by accepting new roles and responsibilities, and helping others achieve objectives • Value diversity; demonstrate an awareness of differences; demonstrate sensitivity, and adapt behaviors and communication to accommodate these differences GENERAL COMPETENCIES Citywide - Every employee in this position is accountable to: • Establish effective interpersonal relationships through honest, open communication and follow-through on commitments • Recognize personal strengths and weaknesses, and target areas for personal self-development • Demonstrate initiative in performing job tasks • Exhibit problem-solving skills leading to sound judgment and quality decisions • Achieve goals, and handle assigned workload and new assignments effectively; demonstrate an ability to work independently • Communicate effectively with individuals and groups using clear and concise verbal and written communications • Demonstrate accountability for work, and take ownership in job performance • Demonstrate concern for the accuracy and quality of work; take steps to correct mistakes and improve the overall productJob Specific – Every employee in this position must be able to: • Work independently and with teams to address goals and important communication schedules and benchmarks • Manage multiple priorities; deal with ambiguity and effectively cope with change in work plans and priorities • Provide objective feedback and counsel on communication strategy • Demonstrate agility to anticipate potential outcomes and consequences related to communication issues • Understand business services provided by the Utility in order to incorporate key concepts into digital media for a variety of internal and external audiences • Work under stress from demanding deadlines, public contact, and complete projects within time constraints; perform multiple, concurrent tasks and make quick decisions • Apply knowledge of communication and marketing practices and strategies; integrate leading edge communication and marketing strategies into daily work • Compose original complex and/or positional correspondence and reports on behalf of Utility staff • Exercise discretion and independent judgment in the development and coordination of the Utility's communication with the public • Assemble, organize and present in oral or written form statistical, financial, and factual information for a variety of audiences • Demonstrate a strong working knowledge of Microsoft Office including Excel, Outlook, PowerPoint, and Word • Successfully operate in a variety of digital platforms, including websites and social media • Work with graphic designers, editorial and video freelancers, and other contractors to achieve specific tasks • Attend a variety of meetings and functions • Establish and maintain cooperative working relationships with media, City staff, general public, City officials and othersLeadership – Every employee in this position is accountable to: • Foster a participatory organizational climate that is open, positive, reinforcing, and supportive • Encourage employees to be accountable for their work and take ownership in what they do • Demonstrate leadership and courage by making or supporting decisions that reflect the organizational mission and goals even when the decision may be unpopular to some • Demonstrate collaboration and conflict resolution skills with other departments and employeesEssential Job Functions, Duties, Responsibilities, and Tasks • Develop and manage the Utility's public outreach, marketing and communication program in collaboration with City teams by creating goals and objectives that meet business needs and initiatives; produce and manage the content for this program for all channels and all audiences • Work closely with the City's Communication and Outreach Division and other City marketing efforts, representing the Utility in coordinating marketing and outreach and developing key communication messages • Gather information from stakeholders, residents, and members of the public on a periodic schedule, using surveys, focus groups, online tools and other processes to determine effectiveness of public information • Develop and manage communication budget for the Department • Attends City-sponsored events to help with outreach and promotion of Department programs, projects and services • Keep current on industry trends and emerging communication technologies, including social media, media relations, and evaluation metrics; make recommendations based on knowledge and research of emerging tools, best practices and strategies to optimize customer communications • Remain current on Department mission, issues, services, programs, events, projects, and trends; collaborate with City and Utility teams to promote and market department programs, services, etc. • Create draft, sample and final materials such as press releases, video scripts, brochures and newspaper ads, and design activities to address communication needs • Use communications strategies that employ traditional media, such as news releases, flyers, brochures, publications, and public service announcements • Provide branding and marketing direction for Department programs, projects, and initiatives • Respond to inquiries by residents and members of the public on behalf of the Department • Manage and monitor the Department website content and appearance and digital media outlets based on City standards; generate new content, innovations, design and navigation; create and update appropriate website content/appearance policies and practices through collaborative efforts with Department web representatives • Manage and staff various community outreach events and activities, including those taking place on evenings and weekends • Manage all associated contracts • Provide lead accountability and training of staff in the coordination of work of other employees on a program or project basis • Serve as marketing liaison to departmental divisions in order to strategically meet their marketing needs • Maintain regular and punctual attendanceOther Duties and Responsibilities • Attend regular City Council meetings and study sessions • Take photos/shoot videos for publication and public relations purposes • Coordinate special events • Sit on multi-department task forces • Assist in proofreading publications • Participate as a member of the emergency communication response team • Assist with media relationsIncumbent is accountable for all duties of this job, and other projects and responsibilities may be added at the City's discretion. Education, Experience, Skills, Formal Training, Licenses, and Certifications Required: • Bachelor's degree • Educational background with an emphasis in marketing, communications, public relations, public administration or non-profit administration • Three (3) to five (5) years of experience in marketing, communications, public relations and/or outreach activities • Possession of a valid driver's license and maintenance of a safe driving recordPreferred: • Bilingual in English and Spanish • Experience with multi-lingual communication and marketing best practices • Experience using technology and new media as a communication tool • Experience with standard business software including Microsoft Office and Adobe Suite (InDesign, Illustrator, Photoshop, Premiere) • Background or experience in outreach for government or public-sector organizations • Background or experience in water conservation, water/sewer utility projectsAny equivalent combination of education, training, and experience, which would provide the required knowledge and skills, may be considered. Physical Requirements Work is sedentary in nature and requires sufficient physical stamina and strength for: • Constant sitting to perform daily tasks; occasional walking through a multilevel facility to retrieve information; frequent standing, sometimes for extended periods • Frequent squatting, reaching above shoulder, and twisting to file documents and lift supplies and material; occasional bending, kneeling, climbing, balancing, and reaching below shoulder to store documents, material, and supplies • Constant light grasp, fine manipulation, and handling to perform daily duties; occasional firm grasp to safely use equipment • Frequent lifting, carrying, and pushing and/or pulling of up to ten (10) pounds to move material and supplies; occasional lifting and pushing and/or pulling of up to twenty-five (25) pounds with dollies and carts WORKING CONDITIONS Work is primarily performed indoors and involves sedentary office work. Must demonstrate the ability to meet the physical demands of the job, including the ability to retrieve information from various locations in the office when needed. Work is occasionally performed outdoors for special events, including during inclement weather. Indoor and outdoor work may be performed in high-use public, multilevel spaces where loud noise and multiple events and activities at one time may cause a distraction. Exposure to periods of high activity and stress under demanding conditions. The position requires a great deal of communication with City employees, the public, and outside agencies. Required Materials and Equipment Operates general office equipment including telephones, calculators, personal computers, copy machines, printers, digital cameras/video recorders, and associated graphics/video software systems. PRE-EMPLOYMENT REQUIREMENTS • Background checks will include employment references and criminal history, and when applicable, credit check, driver license record, and education verification • Drug screen • Must be legally entitled to work in the United States
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