Job Description Bay Lake Independent, Assisted Living and Memory Care Community in Virginia Beach, Virginia is seeking a full-time Director of Community Relations. The Director is responsible for maintaining 100% occupancy through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community. Responsibilities: • Accurately tracks all sales and marketing activity. • Maintains an up-to-date and accurate database for all prospects, professionals and responsible parties (families). • Responsible for the development and maintenance of a media list with contact information appropriate for the community. • Conducts tours of the community. • Assists in planning and implementing community marketing events. Attends all community marketing events and advertised activities as requested. • Works with the Director in promoting the resident referral program. • Responsible for networking activities within the community which includes the development of relationships with professionals and businesses designed to enhance the referral base of residents. • Responsible for the development and maintenance of the budget related to all marketing activities. • Responsible for evaluating the effectiveness of all planned advertisements and submits this information to the Corporate Director of Marketing annually. • Responsible for assisting the Corporate Director of Marketing with decisions related to the placement of all media and print advertisement. • Responsible for the development and distribution of press releases to announce appropriate activities within the community. Job Requirements • Must possess sales ability. • Must be familiar with Windows operating systems, MS Office, email software and internet browsers. • Must have a high school diploma or equivalency. (Minimum of 2 year college degree preferred.) • Must have two years of successful experience in sales and marketing. • Must have the ability to communicate effectively in verbal and written form. • Must be able to work flexible hours, nights, weekends and holidays as required. • Must have strong customer service skills. • Must be able to exert up to 25 lbs. of force occasionally to lift, carry, push, pull or otherwise move objects
Director of Community Relations (Sales/marketing)
Job Description Bay Lake Independent, Assisted Living and Memory Care Community in Virginia Beach, Virginia is seeking a full-time Director of Community Relations. The Director is responsible for maintaining 100% occupancy through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community. Responsibilities: • Accurately tracks all sales and marketing activity. • Maintains an up-to-date and accurate database for all prospects, professionals and responsible parties (families). • Responsible for the development and maintenance of a media list with contact information appropriate for the community. • Conducts tours of the community. • Assists in planning and implementing community marketing events. Attends all community marketing events and advertised activities as requested. • Works with the Director in promoting the resident referral program. • Responsible for networking activities within the community which includes the development of relationships with professionals and businesses designed to enhance the referral base of residents. • Responsible for the development and maintenance of the budget related to all marketing activities. • Responsible for evaluating the effectiveness of all planned advertisements and submits this information to the Corporate Director of Marketing annually. • Responsible for assisting the Corporate Director of Marketing with decisions related to the placement of all media and print advertisement. • Responsible for the development and distribution of press releases to announce appropriate activities within the community. Job Requirements • Must possess sales ability. • Must be familiar with Windows operating systems, MS Office, email software and internet browsers. • Must have a high school diploma or equivalency. (Minimum of 2 year college degree preferred.) • Must have two years of successful experience in sales and marketing. • Must have the ability to communicate effectively in verbal and written form. • Must be able to work flexible hours, nights, weekends and holidays as required. • Must have strong customer service skills. • Must be able to exert up to 25 lbs. of force occasionally to lift, carry, push, pull or otherwise move objects
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