Initial salary may be up to 15% above the minimum salary based on verified related education, experience, and training above the minimum requirements. This position uses all forms of visual communications, design theory, and multimedia to promote, market, and further develop Leon County Government's programs and services. Work involves designing marketing materials, from printed collateral to billboards to digital advertisements, with opportunities to lead and support multimedia web and video projects. Work also involves the use of various Adobe Creative Cloud applications to create engaging designs and layouts, and must also manage time-sensitive projects and deliverables associated with effectively communicating the value of Leon County Government. All creative work and design will be performed with a team of communications experts who are driven to exceed all expectations.
NOTE: The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The Job Description Questionnaire (JDQ) reflects a more detailed description of the position. Neither the job description nor the JDQ constitutes an employment agreement. Both are subject to change as the needs of the County and requirements of the job change. ESSENTIAL DUTIES Designs and creates Leon County marketing collateral used to promote County programs, initiatives, and special events. Designs print advertisements (newspapers, magazines) and collateral (flyers, posters, brochures), digital and online advertisements, exterior and interior signage across County buildings and facilities, and effective, eye-catching social media posts for all County platforms (Facebook, Twitter, Instagram, et cetera). Assists in fulfilling Community and Media Relations' photography responsibilities. Takes photos using professional DSLR camera at events during and (occasionally) outside work hours. Selects the best photos from each photo assignment using Adobe Bridge. As needed, edits photos for color, clarity, exposure, et cetera, using Adobe Lightroom. Uploads selected, processed photos to LeonPhotos.org. Coordinate with local print and design vendors to meet deadlines and expectations of County leadership. Place detailed orders for basic marketing collateral (flyers, posters, brochures). Review final proofs provided by print vendors. Order specialty products like promotional items, interior and exterior signage, banners, et cetera. Coordinate with vendors off-site, such as in preparation for a signage installation. Coordinate with Graphics and Web Design Lead maintain visual consistency with the County's brand identity. Create and maintain graphics shown on digital display screens in County buildings. Create and maintain graphics shown on Leon County's television channel. Create and maintain graphics shown on screens in the county commission chambers. Assistant in monitoring the usage of the Leon County seal and Leon County photos in documents, presentations, and elsewhere to ensure representation is of the highest quality. OTHER IMPORTANT OR MARGINAL DUTIES None. KNOWLEDGE, SKILLS, AND ABILITIES Knowledge of creative design software such as, but not limited to, Adobe InDesign, Illustrator, and Photoshop. Knowledge of creative and visual design principles, such as negative space, alignment, margins and bleed, color coordination, and color space specifications. Knowledge of desktop publishing techniques and practices, print layout and production and digital design. Knowledge of photography techniques and practices. Knowledge of County's programs. Knowledge of the principles and techniques of public relations, public information, mass communications, journalism, news reporting, editing, advertising, or marketing. Ability to establish and maintain an effective working relationship with others. Ability to follow through on assignments with attention to detail. Ability to make independent judgment in the absence of supervisor. Ability to maintain a courteous and professional demeanor while interacting with customers. COMPLEXITY OF WORK The use of independent judgment will be used in this position when coordinating with County teams on projects, drafting visual communication, and other related job functions that involve communication with the public. The position requires independence of action and significant creative thinking on numerous levels, from the layout and design perspective, to the incorporation of policy initiatives, to the public interpretation of the delivery of policy issues. INTERNAL AND EXTERNAL CUSTOMER CONTACT Employee will have extensive internal and external customer contact with employees at all levels of County government. EQUIPMENT AND TOOLS USED Personal computer, word processing software, spreadsheet software, data base software, specialized software such as Adobe Creative Cloud, and a vehicle are some of the equipment and tools used in this position. WORK ENVIRONMENT AND PHYSCIAL DEMANDS Most work is performed mainly indoors, usually seated in a chair at a desk. Job requires extensive use of a computer that may result in strain on eyes, back and wrists. Also, job requires some standing and lifting. MINIMUM REQUIREMENTS A Bachelor's degree in Graphic Design, Communications, or Public Relations; or an equivalent combination of training and experience. Necessary Special Requirements: Must possess a valid State of Florida Class "E" Operator's License and have a favorable driving record. All Leon County employees (regular full-time and part-time, OPS, and PRN) are required to work before, during and after a Declared Local State of Emergency (DLSOE). Participation is considered a condition of employment. FLSA STATUS: Exempt. Duties generally meet the administrative/creative professional exemptions. Essential duties require employee to exercise discretion and independent judgment though decisions are reviewed by a higher level
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