PlanGrid is looking for a Demand Gen Specialist to help fuel our rocket ship growth. You’ll be responsible for managing and driving the strategy behind our webinar programs while supporting digital marketing campaigns, account based marketing, email marketing, lead nurturing, and more. The ideal candidate will be metrics-driven, hard working, and familiar with optimizing programs in alignment with B2B marketing goals. You’ll work closely with the extended marketing team to help develop demand gen programs that align with our broad reach, key segment, and account-based strategies.
About You • 3-5 years of demand generation and digital marketing experience preferably with B2B software companies • Experience developing the strategy for and executing webinar campaigns • Expertise in CRM software (Salesforce preferred) • Expertise in marketing automation software (Marketo, Pardot, Hubspot, etc.) and webinar software (ReadyTalk, On24) • Results-driven and focused on ROI • Strong collaboration and organizational skills • Experience leading cross functional projects About The Role • Develop the strategy and lead the execution of marketing programs designed to generate new leads and business for PlanGrid • Own PlanGrid’s webinar campaigns working cross functionally to develop content that appeals to our construction audience • Write, build and optimize landing pages, ad copy, ad creative, emails, and more • Run a steady cadence of iterating and a/b testing campaigns to improve performance • Partner with regional and international PlanGrid marketing and sales teams to develop targeted messaging and localized campaigns • Regularly monitor and report on campaign performance and funnel metrics PlanGrid, an Autodesk company, builds simple, beautiful software construction teams love to use. The company’s mobile-first technology gives general contractors, subs, owners and architects access to information in real-time, enables greater collaboration and provides actionable insights. With PlanGrid, any construction team member can manage and update blueprints, specs, photos, RFIs, field reports, punchlists and other information from any device. PlanGrid is used on more than 1.5 million projects across commercial, heavy civil and other industries in 90+ countries. Headquartered in San Francisco and founded in 2011, PlanGrid was acquired by Autodesk in 2018. Visit us at www.plangrid.com. PlanGrid is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information As part of GDPR compliance procedures, we have posted our Recruiting Privacy Notice on our website. Please also note that the advertised position is an opportunity with Autodesk, Inc. (https://www.autodesk.com/), as Autodesk recently acquired PlanGrid. Processing of your personal information as part of the job application process, and as part of Autodesk employment should a candidate be hired, will be handled by Autodesk pursuant to Autodesk’s Candidate Privacy Statement, available at: https://damassets.autodesk.net/content/dam/autodesk/www/content/careers/autodesk_candidate_privacy_statement.pdf. PandoLogic. Keywords: Demand Generation Strategist, Location: San Francisco, CA - 94151
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