Senior Manager, Marketing Effectiveness - Marketing Mix Chicago, IL, USA $ salary TBD - (posted May 2 2019) Company: The Nielsen Company Advertisers Ref: 35629MrWeb Ref: 149008 Job Spec: When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price
discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward. Globally industry spends c.$600B on advertising and you can become part of the team on mission to measure & improve the efficiency of every single dollar of that spend translating into $60B+ in value. Nielsen is the largest market research firm in the world, tracking what people watch and buy in over 100 countries. The consumers' world is changing at an unprecedented speed where media and commerce are colliding. At Nielsen, we are focused on providing our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. As part of Nielsen's Marketing Effectiveness practice, you will work with advertisers to help assess how well their marketing activities are working to drive sales and how they should most effectively use their budget in the future. You'll be an important partner to well-known consumer focused companies spanning across several industries including consumer packaged goods, retailers, technology, financial services, and telecom. You'll use advanced statistical models and the most robust data available to tease out the impact of marketing activities and simulate the impact of future budget changes, to help advertisers decide how much to spend on marketing, and in what ways, to maximize the impact of their spend. Successful candidates have deep experience in econometric modeling and the ability to derive actionable insights and recommendations from complex data. Responsibilities: • Lead the quantitative analysis for marketing mix projects from start to finish • Partner with clients to provide the best marketing plan based on the results of analysis and optimizations • Develop decks to report results & provide advice, and present to client • Provide subject matter expertise to both the client and internal team. • Mentor junior associates in modeling best practices, client communication, and project • Design analytic studies that meet advertisers' research objectives • Apply quantitative methods to assess the impact of marketing activities (media, consumer promotions, etc.) and other factors on business performance • Develop recommendations based on the insights derived from the analysis • Present findings and recommendations to senior leaders • Train, develop and lead other team members • Collaborate with other Nielsen teams to provide holistic support to clients • Responsible for establishing strong client relationships to drive client retention as well as business expansion. Qualifications / Competencies: • Bachelor degree required, advanced degree preferred • Significant coursework or degree in quantitative fields such as Statistics, Econometrics, Mathematics, Operations Research, Industrial Engineering, Business (with quantitative emphasis) • 6+ years of marketing research or analytics experience • Enjoy being hands-on with data and analysis • Enthusiasm for applying statistical analysis to address business issues • Understanding of statistics, especially in the area of linear regression • Comfortable working with large data sets • Strong analytical problem solving skills, particularly with application of statistical and quantitative tools • Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines • Strong communication and presentation skills • Experience with SAS or other statistical programming languages a plus • Experience with Nielsen or IRI data a plus. About Nielsen: Who to contact: Apply Online - and please mention when you go for interview that you first saw the job advertised on MrWeb! IMPORTANT - PLEASE INCLUDE YOUR NAME AND EITHER YOUR RETURN E-MAIL ADDRESS OR TELEPHONE NUMBER IN THE MESSAGE. Please say that you found the vacancy on MrWeb! Thanks for your interest
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