Assistant Vice President, Marketing Job no: ****** Work type: Staff Full-Time Location: Main Campus (Gainesville, FL) Categories: Communications/Public Relations/Marketing, Executive/Director/Management Department: ******** - UR-NEWS / PUBLIC AFFAIRS Classification Title: Assistant Vice President Job Description: The University of Florida Office of Strategic Communications
and Marketing is entering an exciting new chapter of growth and innovation with a new structure and a new Vice President of Strategic Communications and Marketing. UF is rising, and we want you to rise right along with us. The division is seeking a highly qualified professional for the role of Assistant Vice President for Marketing. The ideal candidate will be a collaborative leader attuned to organizational culture and external audiences who excels at cultivating relationships and garners the trust and confidence of leadership, faculty, staff and students. This individual will possess a combination of creativity and business savvy, will thrive in a fast-paced environment oriented toward growth and innovation, and will promote a culture of high performance, continuous improvement and a commitment to quality. The AVP for Marketing will work collaboratively with a new AVP for Communications. The AVPs will have the unique opportunity to develop and implement the strategic imperatives and organizational development efforts to actualize the university's new overall strategic communications and marketing plan. Together, these leaders will elevate UF's stature and positively position the university as a leader in higher education, national and internationally. As AVP for Marketing, you will be an ambassador for UF and will use your in-depth knowledge and experience in brand strategy, marketing, advertising, digital media, social media and creative outreach approaches to innovate and advance a distinctive and strengthened organizational brand. You have the chance to create a new marketing structure within a top public research university and build the team that will propel UF's marketing organization as a national leader. In this role, you can expect to: • Recruit, build and lead an effective team of professionals with strength in brand and positioning strategy, web and digital platforms, social media, creative and photography services, market research and internal engagement and advocacy. • Lead the development of a campus community-engaged brand and positioning planning process and strategy development. • Develop and implement an integrated marketing communications plan to broaden awareness of the university's academic and research prowess and drive engagement across key stakeholder audiences. • Manage UF's brand and standards to ensure a consistent and unified identity. • Manage external marketing communications agencies. • Identify opportunities for market research and track performance of marketing strategies for effectiveness and return on investment. • Lead digital and social media platforms. • Coordinate marketing initiatives across campus to ensure consistency in a decentralized structure. Collaborate with deans and campus communicators in support of UF's strategic priorities. • Serve as a trusted resource to deans, directors and campus communicators for expert advice, training and best practices. Advertised Salary: Salary is competitive and commensurate with qualifications. The University of Florida offers a generous benefits package that includes insurances such as health, life, and dental as well as vacation, sick leave and personal days. Minimum Requirements: Master's degree in an appropriate area and six years of experience, or a bachelor's degree and eight years of experience Preferred Qualifications: • Advanced degree preferred • Eight years of management experience in a highly complex, matrix-based organization • Demonstrated record of progressive leadership roles in higher education or related non-profit organizations • Demonstrated commitment to diversity, equity and inclusion • Experience successfully leveraging various media and platforms to advance institutional priorities and messaging • Demonstrated record of creating innovative marketing strategies in support of institutional goals • Demonstrated ability to develop and deliver high-quality creative services • Demonstrated experience in utilizing market research and identifying new trends and opportunities • Experience managing external agencies • Experience creating and managing key performance indicators for marketing strategies to evaluate effectiveness and return on investment • Keen understanding of the issues and challenges facing higher education • Exceptional interpersonal skills including the ability to work effectively in a multi-cultural environment • Exceptional communication skills (oral and written) Special Instructions to Applicants: The Office of Strategic Communications and Marketing asks applicants to submit an online application with the following materials: 1) a cover letter highlighting relevant qualifications and explaining the applicant's interest in this particular leadership role; 2) a resume or CV; and 3) a list of three professional references. Applications will be reviewed upon receipt and the position will remain open until filled. Questions related to the application process may be directed to Kathy McKee, UFHR Strategic Talent Group, *****************. If an accommodation due to a disability is needed to apply for this position, please call 352/392-2477 or the Florida Relay System at 800/955-8771 (TDD). Hiring is contingent upon eligibility to work in the US. The 'government in the sunshine' laws of Florida require that all documents relating to the search process, including letters of application/nomination and reference, be available for public inspection upon request. Health Assessment Required: No Advertised: 28 Mar 2019 Eastern Daylight Time Applications close
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