The Director of Media Relations manages activities associated with media relations to reinforce the brand and meet the strategic goals of the university. This position plans, executes, and evaluates tactics to support media outreach and enterprise, media response, crisis response, internal communications, and other external audience communication activities.
Key Responsibilities Under minimal supervision, handle all incoming inquiries from the media, pitch stories to the media, and serve as the on-call spokesperson for the university. Writes and pitches stories with key media. Devotes special attention to timely stories that enhance the publics understanding and positive view of the university. Handles a large volume of wide-ranging, deadline driven requests from reporters. Gives priority to top national media outlets. Determines the most appropriate internal expert per request, briefs reporter, and briefs the expert on the journalist and news outlet. Helps arrange interviews. Responds rapidly and effectively in high-profile, high pressure situations and works closely with the presidents office when necessary. Maintains strict confidentiality. Writes press releases and media advisories and assist researchers with media rollouts. Uses expert interviews, independent research, and other means to assess the potential news value of papers, reports, and programs. Manages team of writers for strategic communications plans. Works with internal clients as a media consultant, helping them write op-eds, blog posts, etc. and providing media training when appropriate. Provides specialized media training for faculty, researchers, administrators, student leaders, and staff, enabling them to communicate in ways that might influence public opinion or public policy and/or enhance the reputation of the school. Develops and refines media training protocols and materials. Identifies key media contacts, outlets, and markets to maximize coverage of news and support strategic communications goals. Develops and strengthens ties with local, national, and international reporters, editors, and producers to assure optimal visibility for the university. • **Must attach examples of writing (press releases, feature story, draft speeches or communication plans)*** Required Education Bachelor Degree or equivalent combination of education/job related experience, AND: 60 months of media and/or public relations experience for large corporation, non-profit or higher ed Skills Writing, editing and AP Style skills. Crisis communication skills. Project management skills. Knowledge of Company Open Records Act. Familiarity with social media and web platforms. Certifications None Advertised Physical Requirements Ability to engage in repetitive motions and communicate effectively. Supervision: Supervisor - Primary Role Special Instructions If you are selected as a final candidate for this position, you will be subject to The Company Campus Tuberculosis Testing policy
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