Job Role: Marketing Associate Location: Charlotte, 28277 Why do we want you? We want you because you are an experienced Digital Marketer / Marketing Associate with over 3 years experience in a B2B / B2C environment. You have extensive experience using CRM systems and marketing automation platforms, experienced in copywriting, Marketing Campaign reporting, and have a passion for delivering results along with providing exceptional customer service.
Foundation Research Associates (FRA) is a place where you can truly progress. A place where you can be heard. Here, combining know-how with a great attitude will give you the opportunity to succeed. We are the preferred resource for professionals seeking cutting-edge information on the next wave of business opportunities in the areas of finance, law enforcement, government, legal and compliance. Our team of subject matter experts is often first to market with emerging topics and we pride ourselves on consistently delivering on top-quality operations and logistics to produce a seamless event. FRA is part of Wilmington plc Healthcare Division. The Marketing Associate is a well rounded marketer with 3+ years of experience in digital marketing tactics and project management. As a key individual contributor, the Marketing Associate will manage marketing strategy, maximize lead generation and drive sales. This individual thrives in a fast-paced environment and has excellent organizational skills. Responsibilities Develop Comprehensive Marketing Campaigns The Marketing Associate will be responsible for driving strategic marketing tactics for the organization’s two flagship executive-level conferences annually with the goal of driving leads and revenue. • Develop comprehensive marketing campaigns for assigned conferences • Collaborate with conference production to define the target audience • Create a tailored marketing strategy using demographic and behavioral characteristics of the audience to inform the approach • Utilize multi-channel marketing tactics including but not limited to email marketing, retargeting, social media, content marketing, direct mail, search engine optimization and paid search • Collaborate with conference sponsors and speakers to develop a co-marketing approach • Establish media partnerships and serve as the primary contact • Creatively utilize social media to identify individual influencers that can amplify marketing reach Project Management The Marketing Associate will serve as a project manager, working with internal and external resources to ensure marketing campaign success. • Collaborate with internal and external subject matter experts to translate knowledge into strategic marketing initiatives • Coordinate with Graphic Designers, Email Marketers and Systems Architect to ensure all marketing tasks are completed on time and within budget • Work closely with conference-assigned Producer, Business Development Representative and Sponsorship Sales Representative to communicate marketing strategy and drive collaboration to reach revenue goals Key Productivity Indicators, ROI and Budget The Marketing Associate will be responsible for regular reporting of marketing campaign progress resulting in new, out-of-the-box tactics to drive attendance to conferences. • Review marketing activities and results on a weekly basis • Create and follow pacing reports to compare YOY progress • Make recommendations for success based on reporting and analysis • Ensure marketing tactics are performed within budget We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes... We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment. You will also need; • Experience in the same or similar role • Bachelor’s Degree in business/marketing or related field • 3+ years of experience in a B2B or B2C environment • Must have experience with CRM systems (Salesforce a plus) and marketing automation platforms (Marketo a plus) • Must have Google Ad Words experience and ability to think analytically • Must thrive in a fast-paced work environment with the ability to effectively time manage, prioritize and multitask • Strong digital marketer with experience running multi-touch & multi-channel campaigns • Excellent relationship building skills in person, on the phone and via Skype • Team player that works independently and is a self starter • Must be results oriented and able to think outside the box to reach goals • Copywriting experience for multiple channels a must • 3+ years in healthcare or finance industry a plus • Prior event marketing experience a plus You Need To Be The Kind Of Person Who… • Is passionate about providing exceptional customer service to the internal team as well as external customers. • Loves to learn - both knowledge and skills • Is a creative question-asker and a solution-finder • Is able to work in a fast paced, fun and progressive environment • Enjoys a challenge - we work hard, and it can be a steep learning curve Before you go... Thanks for reading our job advert. We’ve tried to bring to life what it’s like working as part of Wilmington Plc but we do so much that it’s tough to distil into a single page. We also recognise that sometimes people can be put off applying for a job unless they think they match every requirement. Don’t let that hold you back. If you are excited about the role and think you can do much of what we have described but aren’t sure if you are quite who we’re looking for… give it a try. Nothing ventured nothing gained! Come join us! At Wilmington Plc, we know how hard our employees work and the contributions they make to our business. As such we offer attractive salary packages that include some fantastic benefits such as performance related bonus, contributory pension scheme with life assurance, at least 20 days' annual holiday but also flexible benefits that allows you to tailor your choices i.e. purchase additional holiday days, discount vouchers, heavily subsidised gym membership, cycle to work schemes and dining cards. We offer variety, development and an opportunity to be part of a committed group of colleagues. We operate an open environment where you’ll be encouraged to make an impact. At Wilmington, our collaborative approach means your great ideas will be welcomed and your great work recognised. We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies “We are committed to equality, equality of opportunity and valuing diversity” The Legal Bit! The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. • Please note that this role may remain advertised until an offer of employment has been made
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