JOB PURPOSE Responsible for managing PKDs marketing and communication initiatives. Uses market research and analysis to support PKDs business segments in decision making, brand awareness and strategies. Oversees and monitors KPIs, business systems, new industry products and communication
platforms. Develops pricing strategies and competition analysis across all business segments. Duties And Responsibilities • Identify data sources required for analysis ensure data is organized, cleansed and of sufficient quality to provide credible results. Data sets for analysis include, but are not limited to: market data, industry data, customer data, product data and transactional data. • Oversee the preparation of reports via data collection and analysis on customer/competition demographics, preferences, needs & buying habits. • Develop rational, scalable and reliable processes for data acquisition and analysis. • Manage and oversee key performance indicators and report status to senior management. • Monitor and advise with respect to new products and existing product improvements from the industry. • Support pricing strategies by providing analysis of market trends and competitor changes and compare with Parker rates. • Manage promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise. • Collaborate with department heads or staff (Sales, Operations etc) to discuss selection of advertising media, products to be advertised and other marketing-related events and issues. • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints. • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies. • Develop and maintain standardized communications for all Parker marketing material. • Manage company communications on media sites, website, social media etc. • Manage all Parker marketing material, brochures, presentations etc. • Develop case studies together with the drilling advisor for marketing purposes. • Manage and oversee the global CRM system (salesforce) together with processes, procedures and implementation. • Mentor and develop direct reports. Job Requirements Required Skills/Qualifications • Degree in Marketing, Business Administration, Communications or related field. • 10+ years experience in Marketing & Communications. • 5-8 Years global experience in the oil and gas industry. • 5 years management experience. • Excellent communication and decision-making skills. • Self-sufficient to develop market research, analysis and interpretation. • Experience with online content marketing and social media development strategies. • Demonstrated ability to build creditability with key Business Unit stakeholders. Skills, Abilities And Competencies To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Must be a detail oriented, self-starter and able to work with little supervision while maintaining goals/tasks. • Must have good PC skills to include all MS Office products. • Must have good written and verbal communication skills and be able to effectively communicate with staff and management. • Must possess sound reasoning skills and have the ability to follow directions. • Must be able to multitask and complete tasks on time. • Must be able to coordinate and manage projects independently. • Results-oriented; ability to prioritize effectively and manage ones time. • Ability to influence at all levels of the organization. • Ability to successfully drive marketing and communication initiatives. PHYSICAL The physical demands must be met by an employee to successfully perform essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to stand, walk and use hands to finger, handle, or feel and reach with hands and arms. The employee frequently is required to walk, stoop, kneel, carry, push/pull and use repetitive wrist and hand movements. It is required to be mentally alert for entire regular shift. WORK ENVIRONMENT This position will typically work in a climate controlled building in the corporate office of Parker Drilling. SAFETY ACCOUNTABILITIES • Ensure that personal behaviors and work practices are in line with Company safety standards. • Responsible for safety of self and others in the vicinity to include, but not limited to, employees, vendors and guests. • Provide visible leadership engagement, be aware of housekeeping and take additional safety precautions to ensure no one is put at risk. • Do not take short cuts or unnecessary risks and actively work with others to ensure they take due care and do not put themselves or others at risk. • Ensure all incidents are reported and appropriately investigated in accordance with Company procedure. • As needed, seek advice from HSE representative. Apply Not ready to Apply? Job Snapshot • Employee Type: Full-Time • Location: Houston , TX • Job Type: Business Development Marketing • Experience: Not Specified • Date Posted: 4/15/2019 About Us Parker teams strive daily toward our Vision: To be the most innovative, reliable and efficient company in our industry. We firmly believe that doing the job right and safely the first time helps us to ensure our customers can achieve their operational goals on time and within budget. In order to achieve this Vision, we employ the most talented people in our industry. Parker people are industry leaders, dedicated to continually improving operational performance; keeping safety at the forefront of everything they do; and setting multiple world records for extended reach drilling. Every Parker team member contributes to achieving our goals, and we know that its thanks to them that Parker continues to build upon more than 80 years of experience finding innovative solutions to our customers challenges. We are always looking to welcome new members to our team, with opportunities available across the globe in areas such as: operational roles in Drilling, Rental Tools Services, Well Services, Equipment Maintenance, Engineering and Project Management; and support functions like Human Resources, Finance & Accounting, IT, Aviation, Supply Chain, Legal & Compliance, and many more. Whether youre an experienced professional or just launching your career, Parker can help you grow your career goals through our International Association of Drilling Contractors (IADC) Accredited Competency Assurance Program, including world-class classroom and on-the-job training in operations around the globe. Parker people enjoy support in defining career aspirations and watching them grow! Join our Parker Talent Network today to review our current job openings and to be updated on future opportunities suitable for you. What is a Talent Network? Talent Networks enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you. Why Join? • Receive alerts with new job opportunities that ma
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