Enzymedica is seeking a dynamic eCommerce Marketing Manager who will be responsible for generating sales through online activities, including Amazon, specialty websites and other third-party marketplace platforms. This position will lead strategy and content development for Enzymedica’s digital-centric
customers with a goal of bringing new consumers to the Enzymedica brand and developing loyalty with existing users. Key Responsibilities: • Develop and maintain the company’s e-commerce business plan • Solidify the company’s position in the online marketplace, driving sales strategy and execution while also utilizing online marketplace best practices • Oversee and own all online operations, including the listing of all current and future products with e-commerce partners • Oversee and run promotions and other marketing activities within the bounds of Enzymedica’s established MAP (minimum advertised price) policy • Manage e-commerce partners including listing design, online advertising campaigns and reputation management • Conceive, launch and manage the sales of the company’s new products online to help grow revenue and establish dominance in core categories • Drive the creation of new content optimized for the Amazon platform, while also ensuring that product pictures, features and other descriptions are accurate and up-to-date • Manage and report on online marketing initiatives and core KPI’s using a proactive, data-driven approach • Monitor competitive and consumer trends; leverage insights for the improvement of marketing initiatives • Continuously evaluate the company’s online sales and spend allocation for ROI • Search for and report MAP violations and unauthorized sellers Requirements: • 5-10+ years of experience in e-commerce across a variety of functions, including sales, internet marketing and e-commerce management • Knowledge of Amazon’s selling practices, programs and guidelines • Previous experience marketing CPG products either at a brand, agency or third party retailer • Strong financial and analytical background with experience analyzing ROI and managing a budget. • Must be capable of travel as the position requires (up to 15% travel) • Ability to withstand strain and stress from the pressure of multiple demands and deadlines. • Intuitive personality • Strong project management skills and capacity to meet deadlines • Strong communication skills with outstanding interpersonal capability • Skilled writer and proofreader • Proficiency in Microsoft Office - Excel, Word, PowerPoint and Outlook Work Schedule: • Willingness to work a flexible fulltime schedule (40 hours); including nights and weekends • Capable of travel as the position requires; travel up to 15% Education and Experience Requirements: • Bachelors’ Degree in Business, Marketing, Journalism or Communications, or similar field, required • Experience within the natural products industry and/or CPG background preferred Company Benefits Overview Enzymedica offers excellent pay and a complete benefits package including medical, dental, vision, the company paid life insurance, paid time off, paid holidays, 401k with company match, paid parental leave, onsite exercise facility and free and discounted products
0 Response to Ecommerce Marketing Manager
Post a Comment